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Location Planning and Data Analytics firm Geolytix win Queen’s Award for Enterprise

London-based Geolytix have today won a Queen’s Award for Enterprise for creating innovative spatial algorithms that help retailers profitably attract and serve customers in a complex multi-channel world.

1st July 2016

Despite the massive shift to online, physical stores (for now at least) remain the bedrock of commerce. Where to open shops, and how their location and layout support the needs of both in-store and digital customers, are questions that the world’s largest retailers are now tackling from a brand new perspective. Geolytix work with over 20 of the UK’s largest, most forward-thinking, retailers. We help them wisely invest billions of pounds a year in real estate and technology. We use vast amounts of open data, and our customer’s proprietary data. These data are used by Geolytix data scientists to create novel algorithms that help businesses understand how and where consumers choose to shop in-store and digitally. Our customers apply these algorithms to hypothetical futures involving new locations, evolving customer demands and structural market changes. These predictions can then be used to direct the huge capital investments required to develop new stores, new channels and new integrations of the physical and digital shopping experience.


“We’re delighted to receive a Queen’s Award. We thank all our customers who have trusted us to help solve their location and digital planning issues. We also thank the open data movement for releasing the fabulous data that helps fuel these innovative solutions.” Blair Freebairn, CEO and founder, Geolytix

“The Geolytix team were able to provide a bespoke solution that worked for us… they went the extra mile and worked closely with us resulting in a significant improvement in efficiency, allowing multiple multi-channel strategy scenarios to be reviewed” Michael Flood, Strategic Customer Analysis Manager, John Lewis

“Geolytix have transformed our location planning capability and have been fundamental in supporting our goal of unlocking opportunities for growth, optimising our ever changing retail network and further influencing channel strategies. They have absolutely enabled us to make better decisions where location matters.” Paul Clarke, Retail Planning Manager, Camelot

“What we experienced surpassed our high expectations. Geolytix have proved to be an excellent partner to us as we extend our portfolio planning capability.” Simon Prinn, Senior Retail Analytics Manager, Boots

Geolytix Background

Founded in 2012 by Blair Freebairn, currently 12 employees, based in King’s Cross London. 100% employee owned. Geolytix helps businesses make better decisions where location matters. We do this by combining our customer’s data with open data, and Geolytix’s own data and algorithms. This is done using software we have written ourselves. Our tools are typically deployed within applications we have also written ourselves. Geolytix work with many blue-chip UK retailers including ASDA, Boots, TSB, Camelot, Sainsbury’s, the Post Office, John Lewis and Barclays Bank. These UK businesses are creating new profitable location strategies across their physical and digital interactions with customers. We’re delighted that Geolytix’s innovations are helping enable our customers’ innovations.

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