2021 and the UK woke up in another lockdown. We're interested to see how the retail industry is handling a second lockdown; our data already indicates some similarities with last lockdown. Will a preparedness for lockdown have any impact this time round?
27th January 2021
The start to 2021 has felt horribly familiar, with Lockdown 2 bringing all of the challenges of Lockdown 1, but with less banana bread.
The Geolytix Retail Recovery Index shows levels of activity across the 5,500+ Retail Places we measure dropping back to 27% of pre-Covid levels – very similar to Lockdown 1. The last 4 weeks have been very static, again replicating the pattern we saw last year. Parades and Village Centres have been much more resilient, with activity levels averaging around 50%; City Centres remain decimated – London West End sat at 4% last week. So far, so similar.
But this time we have got a pretty good sense of what recovery might look like, with the obvious hope that the vaccination programme accelerates the return to normality versus last year and, most importantly, avoids a relapse. A slow and steady recovery once lockdown eases beckons – but retailers are at least better prepared from the experience of last year. The consistent stories of higher conversion rates from footfall, and higher average transaction sizes, will hopefully hold true again this year, and provide a brighter outlook for those who have been able to weather the storm.
A whole host of questions then beckon. Which customer changes will persist, and which will revert? Which businesses have changed forever as a result of the challenges forced on them, or innovations created by them, by circumstances in 2020? How on earth do you treat what has happened in 2020 in modelling forward plans? More of this from Alison in her upcoming blog.
It feels like the next few months will mean the new year still feels a lot like the old year, but we take hope from Groundhog Day. The curse was eventually broken.
Luke has been based in Japan for 16 years, with nearly 4 of those at Geolytix. He supports our customers in the huge and fast-changing APAC region applying over 20 years of experience in network planning for a wide-range of leading retailers and brands.
Wimbledon was back this year, after taking a hiatus in 2020 due to the pandemic - the first time the tournament hasn't been held since the Second World War.
This year we could appreciate 'The Wimbeldon Effect' from another aspect - the boost in activity levels.