ブログ
Thoughts, stories and ideas.
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GEOLYTIX Leeds - Setting up our new home
15th September 2021
With an ever growing team, twelve of whom are based in Leeds, we decided it was time to move into a new Leeds office. We have the Yorkshire tea at the ready...
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Freedom Day has been and gone, but have people been enjoying their freedom in London?
31st August 2021
We look at how London activity levels have recovered since Freedom Day on July 19th 2021.
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GEOLYTIX shortlisted for Data IQ 'Best Place to Work in Data' Award
25th August 2021
We thought what better way to celebrate being shortlisted for 'Best Place to Work in Data' than to ask the team their thoughts on working at Geolytix.
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Is Food Delivery catering for the rural?
25th August 2021
The pandemic has brought us a 'new normal'; one such shift has been housing demand. With people looking to relocate to homes outside the city, we look at whether Food Delivery is catering for the Rural.
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Mobility Data – A tale of two IKEA's in Bucharest
18th August 2021
Using mobility data, we look at the catchment areas around two major shopping parks in Bucharest - anchored by IKEA stores.
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How to juggle freelance work with a research degree: a masters guide
17th August 2021
Oliver Hall recently joined Geolytix as a freelance software configuration developer, whilst completing his Masters at the University of Leeds. Here he discusses juggling masters work, a new job and multiple laptop screens...
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Marugame Udon - Liverpool Street’s new lunch and evening spot
29th July 2021
Last week, Jas, Chris and Kate were fortunate enough to be invited to the soft opening of Marugame Udon, an authentic Japanese Udon restaurant, located a short walk from Liverpool St Station in London.
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Conducting international business from your own home
29th July 2021
Luke has been based in Japan for 16 years, with nearly 4 of those at Geolytix. He supports our customers in the huge and fast-changing APAC region applying over 20 years of experience in network planning for a wide-range of leading retailers and brands.
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From South Korea to the UK : Understanding 'how busy is this road?'
28th July 2021
We introduce you to one of our most ambitious data networks we have created - a modelled value count for every major road in the county of operation; we started with South Korea.
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The Wimbledon Effect
27th July 2021
Wimbledon was back this year, after taking a hiatus in 2020 due to the pandemic - the first time the tournament hasn't been held since the Second World War. This year we could appreciate 'The Wimbeldon Effect' from another aspect - the boost in activity levels.
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Tokyo Olympics - Summer in the City
23rd July 2021
Luke, our business development director based in Japan discusses the impact COVID has had on the largest and most complex sporting event in the world.
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3 months after joining Geolytix and I've finally met the team in-person
21st July 2021
With offices now allowed to officially open, Lizzie - our latest associate- discusses how working from home didn't hinder the spirit and qualities of Geolytix shining through the virtual workplace.
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Has Yorkshire bounced back?
6th July 2021
The impact of the opening of outdoor seating on mobility levels in Yorkshire, compared to pre-COVID (2019) and lockdown (January - April 2021).
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Is Poland turning discount?
30th June 2021
With discounters taking more and more market share in Poland, we thought it would be interesting to look at the journey of grocery retail in Poland through the years and try and answer the question: 'Is Poland turning discount?'
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EUROS 2020(1): The GEOLYTIX Top Trumps
29th June 2021
With the EUROS in full swing (and our office sweepstake well under way) we thought we would honour our appreciation of geography and celebrate the stadiums hosting the EUROS - as well as the teams themselves!
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Department for International Trade Export Champions 2021
17th June 2021
Geolytix are proud to announce that we have recently been recognised as ‘Export Champions’ from the UK’s Department for International Trade.
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Life has changed, and so has retail...
16th June 2021
With the one year mark of the start of the pandemic (and multiple lockdowns) far behind us, our Project Director based in China, thought it would be the perfect opportunity to discuss how life - and retail - has changed.
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Will large malls be replaced by smaller, more convenient venues in Poland?
10th June 2021
As the world is slowly coming out of lockdown, we have been lucky enough to go on real site visits again; this week Jacek discusses his site visit in Warsaw!
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Office Place Recovery
9th June 2021
Through the last 15 months, we have been using mobility data and applying it within 8,000 of our Retail Place boundaries to produce a weekly read on activity levels across the UK.
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London has bounced back
1st June 2021
The impact of the opening of outdoor seating on mobility levels in London, compared to pre-COVID (2019) and lockdown (January-April 2021)
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Modelled Traffic Volumes - a new product in our Road & Network data pack
27th May 2021
Our new product in the Road & Network data pack - Modelled Traffic Volumes, answers the question "how busy is this road?"
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What causes the online halo?
11th May 2021
As much as the precise cause of the classic halo is not entirely settled, the online halo is not totally understood by retail planners. Yet their importance when planning and forecasting, means we need to both understand and model them when planning multi-channel networks.
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Geolytix open Supermarket Retail Points - 20th Edition
10th May 2021
The 20th version of Geolytix’s open data set; Retail Points, has now been released.
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Mobility Data: Battle of Birmingham
7th May 2021
Birmingham and the Black Country was a highly requested area for us to look at next, and we couldn't resist. This time we've looked at: Aston Villa, Birmingham City, West Brom and Wolves and the results certainly are interesting...
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Geolytix wins a Queen's Award for Enterprise for International Trade
28th April 2021
We are absolutely thrilled to announce that Geolytix has been awarded it's second Queen's Award for Enterprise. This year we are being recognised for our excellence in International Trade.
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Working in an International Community
28th April 2021
Virtually working from home has been a change a lot of people have had to get used to in the past year. So imagine how tough it is to tackle that along with multiple time zones... Coco, based in China, discusses the perks (and challenges) of being part of a team spread across the globe
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Geolytix - Going Global
28th April 2021
As Geolytix has been recognised with the Queen's Award for Enterprise: International Trade in April 2021, we look at our successes as a small but global company.
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Need a site visit fix?
22nd April 2021
2020 was a year without travel, and in an industry where site visits are part of the job, we were restricted to site visits from a laptop! As the world is slowly coming out of lockdown, our location planners based in Australia have been lucky enough to go on real site visits again!
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Mobility Data Proves It – North London is Ours
19th April 2021
Whilst looking through our Unacast mobile device ping data, we decided to use the data to look at which team had the highest active devices on home matchdays. And the results are in.....
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Vaccination journey
13th April 2021
With vaccinations now leading the daily news coverage of COVID-19, I decided to focus on some positive data, a better alternative to reading the 'worsening news'. Using the XYZ framework which underpins MAPP, we have built an open app that visualises vaccination rates across the world.
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Visualising Sakura (cherry-blossom)
13th April 2021
With COVID muting hanami (flower-watching), the true meaning of Sakura - people gathering under the cherry blossoms drinking and picnicking - I decided to visualise the seasonal phenomenon (and plan my celebrations for next year).
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The changing retail landscape
30th March 2021
With more stores closing than opening in 2020, it is not surprising that UK high streets are left with empty retail units. Instead of leaving the spaces unused, developers are turning to new ways to use the space.
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Census 2021 - A big day for data
19th March 2021
With census day soon approaching on Sunday the 21st of March, we thought we'd get Blair's take on this once in a decade event.
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Apprenticeship Reflection
17th March 2021
After joining the team in August 2019, I have completed my Level 4 Analyst apprenticeship and was awarded a Distinction. I thought it would be time to reflect on my time at Geolytix so far.
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International Women & GEOLYTIX
8th March 2021
To celebrate International Women's Day, I thought it would be a brilliant time to celebrate all the fantastic women in the GEOLYTIX team
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The Geography of Pokémon GO
26th February 2021
With the nation locked away, its not surprising we turned to the world of AR and VR. To celebrate the 25th Anniversary of Pokémon, we delve into the phenomenon of Pokémon GO, and the impact on mobility and tourism alongside the growing presence of AR in the retail world.